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1. What does this privacy notice tell you? This Privacy Notice (“Notice”) tells you how adidas collects and uses the information you provide us which can be used to identify you directly or indirectly (“Personal Data”) when you participate in OzWorld to create your adidas avatar.

2. Who is responsible for your Personal Data? adidas AG (“adidas”) (Adi-Dassler Str. 1, 91074 Herzogenaurach, Germany ) is responsible for compliance with applicable privacy laws (including the EU General Data Protection Regulation) for the purposes described in this Notice.

If you choose to upload your avatar to the Ready Player Me platform, the following company is solely responsible for your Personal Data once your avatar is uploaded:

Wolfprint 3D OÜ (Pardi tn 2d, Pärnu, Pärnu county, 80015, Estonia)

3. What does adidas do with your personal data and why (categories of personal data, purpose, processing, legal basis)?

  • Why do we collect and use your personal data?
  • What personal data do we collect from you and use for this purpose?
  • What do we do with your personal data? (“Processing”)
  • Why are we allowed to use your personal data in the way described above? (“Legal Basis”)

We collect your answers to adidas brand and product related questions, in addition to some of your personal preference questions, in order to generate your avatar as specified in our Terms and Conditions. If you wish to send the avatar to yourself, we will also collect your email address in order to send you the code. Your email will not be kept beyond the time required to send you the code.

Where you choose to upload your adidas avatar to the Ready Player Me (Estonia) platform, we will obtain your email address in order to inform you when your avatar is available on Ready Player Me. Your email address will be shared with Wolfprint 3D IO (Estonia) and used in accordance with Ready Player Me’s Privacy Policy. Your email address will be stored by adidas until September 8, 2022, and securely destroyed immediately after. You should contact Wolfprint 3D OÜ to exercise your rights.

We use cookies to collect information about how visitors use the site/app for the purpose of site diagnostics and analytics, as well as for the purposes of business analytics relating to non-marketing activities on the website (such as performance of products).

Specifically, the following cookies / pixels / tags and similar technologies are used:

Name (Cookie/Pixel/Tag) - Party (1st/3rd) - Expiration - Category - Provider - Function:

  • SITE_COOKIE_CONSENT - 1st party - 30 days - Functional - Ozworld adidas - Internal functionality (user cookies consent)
  • _GRECAPTCHA - 3rd party - 6 months - Required - Google - Spam protection
  • _ga - 3rd party - 24 months - Analytics - Google Analytics - Distinguish unique users
  • _ga - 3rd party - 1 day - Analytics - Google Analytics - Store information of how visitors use a website
  • _ga - 3rd party - 1 minute - Analytics - Google Analytics - Throttle request rate (filter requests from bots)

We use your email and your answers in the manner described above as required to fulfill our obligations as specified in the Terms and Conditions.

For the purposes identified in this Privacy Notice, adidas does not collect any Personal Data belonging to minors under the age of 16, or any Personal Data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or any files which may contain genetic data, or biometric data for the purpose of uniquely identifying a natural person, or data concerning health or a natural person's sex life or sexual orientation.

For participants outside the EU/EEA/UK, please note that by participating in OzWorld, you agree to the use described in this Privacy Notice, including sharing your email address with parties located outside your country as detailed below.

  • Who do we share your personal data with? (“Categories of Recipients”)

Your Personal Data listed above will be shared and accessed by:

Jam3 EMEA B.V. registered at Van Diemenstraat 180, 1013 CP Amsterdam, Netherlands

Wolfprint 3D OÜ (upon your request only) “Ready Player Me” registered at Parditn 2d, Pärnu, Pärnu county, 80015, Estonia

4. What happens when adidas transfers your personal data outside your country of residence? adidas may need to share your Personal Data with other companies to complete the purpose and the processing of your Personal Data described in this Privacy Notice. Where the other companies are located outside or your country of residence, or outside the EU/EEA, adidas will make sure your Personal Data is protected in accordance with the laws of your country of residence even when it has been transferred abroad.

To be more specific, we implement the following measures: a) contracts; b) information security controls; and c) organisational privacy standards and processes. More details provided in “5. HOW DO WE SECURE YOUR PERSONAL DATA?”.

5. How do we secure your Personal Data? a) Contracts adidas concludes appropriate contracts and/or contractual clauses to ensure the privacy standard we established is maintained when we share your Personal Data with other adidas and third-party companies located within or outside your country of residence. This includes: inter-company agreements, data processing agreements, data transfer agreements or data privacy clauses approved by regulatory authorities such as the EU Standard Contractual Clauses approved by the EU Commission. b) Information Security Controls adidas has sufficient information security controls to address the risks and the impacts corresponding to our use of your Personal Data, including loss, alteration, or unauthorised access to your Personal Data as a result of malicious intent (hacking) or negligence (human error). Please be aware that any transmission of your Personal Data through the internet is at your own risk. We can only protect your Personal Data once we have access to it. c) Organisational Standard and Processes adidas has privacy standards and processes in place to ensure necessary privacy impact assessments are completed before we collect and process any Personal Data, as well as processes to ensure compliance with privacy legal requirements and to enable you to exercise your rights under the law.

6. What are your rights and how can you exercise them? Depending on your country of residence, you may have the following rights to your Personal Data: a) right to delete your personal data; b) right to access your personal data; c) right to correct your personal data; d) right to object to direct marketing and commercial messages; and e) right to withdraw your consent.

If you are located in a EU/EEA country, Switzerland, and the UK, you have the following rights specifically under the EU GDPR:

  • Access your Personal Data
  • Make sure your Personal Data are correct
  • Delete your Personal Data
  • Restrict how we use your Personal Data
  • Obtain a portable file so you can share it with another company
  • Withdraw your consent
  • Object when we process your Personal Data based on “Legitimate Interest”
  • Challenge the decision generated by our automated decision-making process
  • File a complaint with your local data protection supervisory authority

If you are located outside the EU/EEA, Switzerland and the UK, you may also have similar rights under local applicable laws. However, the requirements may differ. Please check out the websites or contact your local privacy authorities to understand how your rights mean under the local law. If you choose to upload your avatar to Ready Player Me, and wish to delete your Personal Data at any time, please use the “unsubscribe and delete your email” link provided in the emails you receive.

7. Data Protection Officer If you wish to contact the Data Protection Officer of adidas and adidas Data Controllers, please write to the adidas Privacy team below:

By email:

By post: Global Legal (Privacy) | Data Protection Officer adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach Germany